Rapper and dancehall queen Stefflon Don has teamed up with Boohoo.com for a 70-piece collection arriving just in time for the summer. Not only do the sizes go all the way up to size 26, the collection is incredibly affordable, with prices ranging from just £10 to £35.
First appearing on the scene in 2015 with tracks with Jeremih Lethal Bizzle, Sneakbo and Wretch 32, Don dropped her Real Ting mixtape at the end of 2016 – and the rest is history. The titular single was remixed by Giggs and she’s gone on to work with Future, Skepta and Halsey, to name just a few. Now signed to her own label ’54 London’ under Universal Music, her last single ‘Hurtin’ Me’ (with French Montana) has sold over 1.3 million copies globally and has over 79 million views online – and last week she dropped a lush music video for “Senseless” alongside a new single with Luis Fonsi (of Despacito fame) sure to be a summer bop. She made history by becoming the first UK artist ever to be featured on XXL’s iconic Freshmans list, the only woman to make the list this year, and she shows no signs of slowing down. Don’s going from strength to strength musically – so it’s little surprise that she’s branched out into fashion, or that she’s done so with equal success.
Plus size clothing designers tend to use big and abrasive prints that look half-finished, with collections often feeling aged, as if the designers have 40+ women in mind. Unflattering “bubbly” colour schemes and awful fitting – either shapeless sacks of fabric or poorly tailored tight fits – are the norm for curvy girls. I’ve had the same clothes for years for this reason, and if by some miracle I ever find something I like, I make sure to buy two. By comparison, this collection is every curvy girl’s dream.
Though the prices are a steal there’s no compromise on quality. A mixture of summer fresh prints and sunset pastels, this is sportswear meets streetwear done well. It’s versatile, ranging from cycling short to cropped jumpers and (for the more adventurous) ruffled jumpsuits to bodycon dresses. A vibrant scarf print satin tie top in green, gold and white unapologetically demands attention; a gorgeous bodycon dress with dollar bill signs printed collage-style over a white net looks anything but cheap, and the monochrome chequered-flag stripe cutting through the cobalt blue of a bodysuit will have you drifting into 6th gear at any party.
On some level, it’s sad that a collection of stylish, affordable clothes, accessible to women of different sizes and body types, is still such a big deal in 2018 – but the fact that it has materialised with such variety, and that one of the UK’s most talked about artists is at the helm, is definitely something to celebrate.
Head over to Boohoo.com to shop the collection.
Words by Ruby Bukhari